Evaluation Question 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

 We conformed to media conventions when we used the transitions this is conforming to conventions because other music videos use these transitions The angles and shot types we used is also conforming to media conventions because all music videos use these type of shots and angles such as low, mid angle, high angle and closeup shots. The locations we used is also conforming to conventions because we used iconic London which is also what a lot of other music videos use.

Our media product challenged the conventions of real media products because we didn’t use black and white for the flash back scenes. We also challenged conventions when we had a homeless scene because music videos do not normally show scenes like this but we conformed to conventions with the costumes we used when our model wore an outfit which fit this scene. We challenged conventions when we had a Flash scene at the beginning which was an intro for the music video on 4 music and not many music videos have this intro.

We looked at the forms and conventions by looking at and researching other music videos which helped us to not only see what we needed to include in our video like the breakup scene and the burning of the pictures scene both we felt were mandatory to the music video but also how we could adapt Set Fire To The Rain to make it our own version.

I feel that we have conformed to the forms and conventions in the music video but I also believe that we have challenged them as well by adding scenes which are different to music videos of this scene and with our intro scene to the music video.